This brewing company specializes in a wide range of craft beers, with two main collections currently on offer: the Botanical Series and the Core Series. For the visual identity, I developed a pale background paired with a playful thorn pattern and simple rose illustrations. To help customers easily distinguish between the ranges, the Botanical Series uses an inverted palette of plum and purple tones, creating a clear visual cue. Ingredient illustrations were incorporated into the packaging to highlight flavor profiles, while still carefully balancing the number of elements to comply with industry regulations.

For the collateral, I designed a full suite of brand touchpoints, including packaging, outdoor signage, menus, and social media content.