Set of three skincare products from Bloomed, including face wash, moisturizer, and eye cream, with pastel pink and green minimalistic packaging displayed on round platforms.
Personal logo animation of my own brand Charlotte Payne
Two light green booklets titled 'Bloomed & The Kakadu Plum' with black text, stacked on a white surface.

I am in my third and final year of a Bachelor of Design Innovation with a major in Communication Design, with a minor in Marketing at Victoria University of Wellington.

I am driven by the idea that a good design can tell a powerful story, and i’m excited to bring my skills in branding, typography, and illustration to projects that make a lasting impact. Please have a look through my portfolio.

Black background with the words 'Rose & Thorn' in gothic font, with a red rose growing from the letter 'o' in 'Rose'.
The words 'Halloween GeL20' with 'Halloween' in black and 'GeL20' in orange, styled with a dripping effect.
An illustration of a string of green beads forming the shape of a number eight on a black background.

"Details make the design."

Text reading "Rashers Roar" in red, stylized block letters on a black background.

Graphic Design ✦ Branding ✦ Marketing ✦ AI ✦ Motion Design

Graphic Design ✦ Branding ✦ Marketing ✦ AI ✦ Motion Design

What Can I do?

  • Take a look at some of my work I have done for a course on artificial intelligence and utilising it to be a design tool

  • I’m a multidisciplinary visual & digital designer, specializing in creating cohesive brand experiences across both print and digital media. My work spans:

    — Brand Identity & Systems
    Designing logos, brand assets, and brand guidelines for consistent identity.

    — Print & Promotional Design
    Brochures, posters, banners, promotional print collateral.

    — Digital & Visual Content
    Infographics, social media graphics, presentation design, rich visual assets.

  • Exploring motion as part of the design process by crafting basic movements that add energy and depth to visual work. This is still a work in progress.

AI Design

I use design and AI to create the unexpected — like animals in bathtubs, fashion-inspired wildlife portraits, and other surreal mashups. My work mixes curiosity, creativity, and storytelling to make every piece both fun and thought-provoking.

Click the button to have a look at the series.

Posh animal posters generated using AI

Take a Look!

Graphic Design

Explore a showcase of branding, editorial, and promotional design that blends typography, layout, and visual storytelling.

From bold identities to playful packaging and thoughtfully crafted publications, this collection highlights a balance of creativity, strategy, and craft across both print and digital media.

6 Graphic Design Projects

View My Work

Motion Design

I’ve begun exploring motion design — experimenting with rhythm, timing, and the art of movement. These four mini projects mark my first steps into bringing design to life through motion.

Motion Design mini Projects

Watch It Move